ExoticSarodEasternSantoor

It's getting where every time you turn around there's something else on the internet about the big media companies looking for more sources of content. This article is the latest on what YouTube is doing.

I continue to be of the opinion that several of the dance teams I've seen, both from Houston as well as other areas of Texas, are more than capable of producing entertainment content (salsa oriented of course) for the soon to explode online entertainment market.

I'll tell you what I'd do if I had a team:

I'd start with short songs and relatively simple choreographys first. And I'd get my team accustomed to performing with flair. I'd use those first few productions to get familiar with lighting, music editing, sound shaping, make-up, costumes and similiar aspects of the finished product.

The important thing to realize is the strategic importance of 'starting'. The teams who do this first will have the big advantage of not being lost in the crowd which I think will eventually exist. They'll have a lot less competition and they'll be able to establish relationships with the upper echelons of the industry that will be more difficult for the late comers in this new online salsa venue.

What will eventually happen is that these production teams, if they're any good at all, will get sponsorship offers. Wouldn't that be nice?

If you really think about it, salsa dancing isn't readily accesible to the general public. sure they can go to a club but (1) most communities don't have salsa clubs and (2) why would they go to the trouble of going to a club if they don't know how to salsa?

And those are the people I'm talking about getting...i.e. that market of new blood into the salsa dance genre. If it's on the internet it's much more accesible to them and they will look at it if they have any interest at all. I can guarantee you that there's lots of people out there who have some latent interest in learning how to salsa dance but they don't know where to go to learn and they would purchase a short, reasonable priced instructional product (such as could easily be made and sold on the internet).

That's not to say that existing salsa-holics wouldn't like to see more salsa on the internet too although in many cases those people already know how to find such material as already exists...such as the Mayan site, iMambo.TV, How2Salsa, SalsaPower, et. al.

Somebody is going to do this eventually. Don't be surprised to see Jorge Elizando doing something like this with his bachata rueda sooner than later.